With the right basics and special know-how, companies can implement their social media activities independently. To this end, we not only train employees, but also those responsible from the management level for a better understanding of social media, for a sensible budget distribution and the right decision.
Areas such as social media, content marketing or web design many people (and companies) associate a certain amount of creativity. With particularly original ideas and suggestions that surprise and inspire. With “wow” content. And that is right and good. We too work with fresh concepts and develop ideas for our customers - intelligent and astute. But we know from experience that the best strategies are only as good as the preparation. And for us, that includes a precise analysis. Data and facts don't lie. You are unique. Above all, however, they reveal potential that would not have been recognized without a clear initial situation. Because you don't even know where you stand as a company in the (social) web, what the target group wants, what effort is required to overtake the competition.
And such an analytical approach is possible in social media marketing. Long gone are the days when user data was not available and the return on investment (ROI) was difficult to calculate. Today platforms, tools and analysis software provide a wide range of data. We evaluate and process these.
Building on this data-driven basis - and in coordination with goals and budget - we develop measures that are actually meaningful and effective for the company. We rely on our experience and our understanding to understand both our customers and users.
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