Homemarketing

This is important in social media marketing!

Successful social media marketing means having made good preparation. "Just start" - these days are over for companies that are active on Facebook, Twitter, Instagram and Co. What matters are the company (who are we? What do we want?), The target group (where is they active? What is relevant for them?) And the interaction (react, exchange, discuss, ask, etc.). Once these questions have been clearly clarified, further steps and measures can be derived - such as the choice of platforms, the topics for the editorial plan, ideas for engagement and actions.

Social media goals

Depending on the strategic orientation, social media serves different purposes or it is important to build the concept on the goals. Classic goals are brand awareness, customer loyalty and service, customer acquisition, image improvement, communication and increased sales and leads. Product improvements based on opinions and surveys, social media recruiting and crisis PR are also conceivable. Some goals cannot be strictly separated, for example in the area of ​​brand awareness and image building. Nevertheless, a social media strategy should follow defined goals - preferably a few main goals and a few sub-goals.

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